“best running shoes for wide feet under $150”
3/6
Observe how AI sees your brand
Track visibility across ChatGPT, Claude, Gemini, Grok, Perplexity, and Google AI Overviews. Understand what AI says about you. See where competitors appear that you don't.
6
Platforms tracked
47,382
Mentions analyzed
2,341
Benchmarks run
Benchmark sample
4 of 197 queries in Bounder's set
“hoka clifton 10 alternatives”
5/6
“stability vs neutral running shoes”
3/6
“brooks ghost vs new balance 1080”
4/6
Benchmark size
197
queries this week
Avg coverage
63%
+11%
Coverage across every major AI platform
ChatGPT
Claude
Gemini
Perplexity
Grok
AI Overviews
AI is reallocating retail demand. Brands are flying blind.
AI-driven traffic to U.S. retail sites has grown dramatically. These shoppers are more engaged, bounce less, and close the conversion gap faster than any traffic source we've seen.
4,700%
AI-driven retail traffic growth · Adobe · July 2025 YoY
- No visibility into whether AI recommends your brand
- No clarity on how AI positions you versus competitors
- No insight into where AI-referred demand is captured - or lost
The questions we hear every week
“Is my brand showing up in AI recommendations?”
“What does AI say when it mentions us?”
“Where are we losing ground to competitors?”
Intelligence, not guesswork.
We measure what AI platforms actually do - where you appear, how you're described, which competitors surface in your queries. No prescriptive playbooks. No claims we can't defend.
Visibility monitoring
Track how often your brand appears in AI recommendations across all six surfaces. Trended weekly, benchmarked against a fixed query set.
Language intelligence
See the actual attributes AI uses to describe your brand - "comfortable," "durable," "cult favorite" - and how that language shifts.
Competitive intelligence
Which competitors surface in queries where you don't? Share-of-voice, head-to-head, and category dynamics over time.
Trend tracking
Monitor changes as AI models update. Get alerted the moment your visibility shifts by more than the noise floor.
Content gaps
Compare your product content against attributes AI mentions for successful products. Identify the language you're not speaking.
Source intelligence
Know which websites AI platforms cite when recommending in your category. Understand what influences your visibility.
Everything you need to understand AI visibility.
Dashboard
Your brand, at depth.
Visibility score, platform coverage, competitive position, and the language AI uses to describe you - all in one view. Updated on your benchmark cadence.
- Visibility score with 30-day trend
- Platform-by-platform breakdown
- Queries where you appear most
- Gaps where competitors show up and you don't
BN
Bounder
Footwear · Running
How AI describes you
Competitive intelligence
Share of voice, measured.
See exactly how much of your category's AI conversation is yours, and where competitors have taken ground. Head-to-head views for direct rivals, category-wide for the field.
- Share of voice by platform
- Head-to-head competitor comparisons
- Attributes AI associates with each competitor
- Category dynamics over time
Share of voice - running footwear
Bounder
Kite
Ridge
Others
Content gaps
The language you're not speaking.
Compare your product content against what AI mentions for the top-performing products in your category. Identify strengths, and the attributes you're leaving off the table.
- Strengths - what you have that AI already surfaces
- Gaps - what AI mentions for winners that you don't
- Frequency data from real benchmarks
- Head-to-head competitor context
Strengths
Hyaluronic acid
78%
Fragrance-free
65%
Content gaps
Travel-size
71%
Moisture-wicking
58%
Most tools guess. We measure.
The promise everyone else makes
Other AI visibility tools make bold claims: "add these attributes to rank higher," "follow our playbook to appear more often," "we've cracked the algorithm."
What we tried
We invested in causal inference methodology, cross-platform validation, sensitivity analysis. We collected 47,382 brand mentions and analyzed 101,000+ AI explanations to look for real levers.
Why it doesn't hold up - yet
AI recommendation systems are black boxes. The factors that drive them are entangled with brand recognition, training data, and query wording in ways observational data cannot untangle. Any tool claiming otherwise is either oversimplifying or misleading you.
What we measure
- Where you appear in AI recommendations
- How AI describes your brand
- Where competitors show up
- Changes over time
- Platform-by-platform differences
What we won't claim
- Guaranteed optimization outcomes
- "Add X to rank higher"
- We've cracked the algorithm
- ROI projections
- Prescriptive playbooks
Pricing built around your brand.
Every brand's AI footprint is different. We scope coverage to the platforms, categories, and competitors that matter to you.
Custom plans
Tell us about your brand and we'll scope visibility intelligence to your category - benchmark cadence, competitive tracking, and platform coverage tailored to you.
- Coverage across ChatGPT, Claude, Gemini, Grok, Perplexity, and Google AI Overviews
- Competitive share-of-voice analysis
- Content-gap and source intelligence
- Benchmark cadence scoped to your category
- Trend tracking and alerts
- Direct access to the founding team